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Absinthe

Absinthe 's popularity grew steadily through the 1840s, when absinthe was given to French troops as malaria preventive. When the troops returned home, they brought their taste for absinthe home with them. The custom of drinking absinthe gradually became so popular in bars, bistros, cafés, and cabarets that, by the 1860s, the hour of 5 p.m. was called l'heure verte ("the green hour"). Absinthe was favoured by all social classes, from the wealthy bourgeoisie, to poor artists and ordinary working-class people. By the 1880s, mass production had caused the price of absinthe to drop sharply. By 1910, the French were drinking 36 million litres of absinthe per year, as compared to their annual consumption of almost 5 billion litres of wine.